CustomAttach

Consider the classic scenario of a financial institution sending all its customers their Net Asset Value (NAV) statement or their monthly statement. Since the attachments are different per customer, someone would have to manually send these mails to the customer after attaching their respective NAV statement / monthly statement. Time consuming as this relatively unproductive activity may be, an additional problem would be your organization’s bandwidth getting clogged affecting its overall IT infrastructure.

CustomAttach enables you to send personal attachments to multiple customers and have the entire campaign analysis run via MailDirect’s bandwidth, allowing your infrastructure to function seamlessly. Moreover, since the process of sending personal attachments is automated, the possibility of human errors is also eliminated.

AutoPublish

AutoPublish ensures that your email campaign content is published on your company Facebook page automatically at the end of the email campaign, thus keeping your marketing efforts synced across all platforms.

This simplifies the process of planning and ensuring that your social media communication is up to date and in sync with other business activities; saving considerable amount of time and effort.
AutoPublish enables you to leverage on the power of social media and spread ‘Word of Mouth’ about your marketing initiatives, new feature & product developments or simply news about your company. All this translates to positive customer engagement and hence profitability.

Forward-to-Friend

‘Word of Mouth’ is undoubtedly the one of the key means of business expansion and brand establishment. ‘Forward-to-Friend’ makes it possible to measure this medium catalyzing your lead generation and brand establishment initiatives for seamless business development and expansion.

With this new feature you can be assured that your business and brand awareness are growing by means of your satisfied customers. More importantly you can precisely track which of your customers are actually spreading positive ‘Word of Mouth’ about you and devise strategies to leverage on it. And all this without any additional effort or cost!

AutoAppend

What happens after you ask visitors surfing your website to subscribe to your newsletter, notifications, schemes, new product trials, etc. Once the user clicks on the ‘Subscribe’ button, AutoAppend spontaneously incorporates the user into the appropriate list in MailDirect. This not only ensures promptness but also that you never miss out on share of mind with any prospective customer. And all this without any user intervention – which means that you have even more time to focus on your core business.

With AutoAppend, you can be assured that your mailing lists will always be up-to-date, thus allowing you to seize and cater to all potential customers.

CleverLists

CleverLists enable you to create conditional filters using standard data fields in the recipient lists. They allow you to define certain conditions as per your campaign requirements. Based on these conditions you can extract relevant recipients from lists you have already uploaded in MailDirect.

Consider a typical scenario where you want to send an email campaign to all customers from Mumbai whose have subscribed for product X. All you need to do is extract data from an already existing list where ‘City’ = ‘Mumbai’ and ‘Product’ = ‘X’ as opposed to creating and uploading a separate list every time.

This not only saves the time required to create, upload and maintain lists, but also speeds up your email campaign roll out time since you just have to extract a subset of recipients from existing lists.

Engagers

Think of an Engager as a pre-defined flow of structured communications that is automatically handled by MailDirect. For instance, you want every person who signs up on your web-site to first receive a thank-you message, followed by any instructions that she may require to start using your offering; you may want to send her a list of some of the more ‘advanced’ features and how to use them about 10-days later. You may then want to seek her feedback on how her experience with your offering has been after another 10-days, followed by a request for referrals on day-30 after purchase.

Four distinct events, with four distinct messages. Can you imagine the possible errors as the number of customers increased? For an Engager, handling this is child’s play – and you could change message templates in between the process and the new one’s would automatically get used.

Google Analytics Enhancement

Your mailer is just one side of a conversation, don't you want to hear your customer's reply?

For a lot of marketers, parameters like click-thru' rates (CTR) and view-counts are necessary, but not sufficient. Because they've understood that the email needs to be backed with compelling content on their websites, that engages with the customer to achieve outcomes. How long did the person stay on the landing page? Where did she navigate to from there? Did anyone receiving the mailer fill out the enquiry?

To help you to dive into all this and more, MailDirect now allows you to transparently hook into Google Analytics for sites.

If you are already using Google Analytics to monitor your web presence points, you can now embed your property ID into your MailDirect campaigns; so when you now access your Analytics account, you will be able to see information on how many visitors your campaign generated, how long they stayed on the landing page (longer indicates more interest), where they moved from there, and more. All of which could prove useful in tuning up not only the specific campaign landing pages, but your site overall.

We believe that successful marketing is a conversation with your customer – engaging, and ongoing. And we're working on many more ideas that help you achieve precisely this; for instance take our powerful and flexible Engagers functionality, that helps you maintain a flow of time+event based interaction with your prospects and customers.

Drop us a line for a no-obligations trial and see how MailDirect can take you from one-sided announcements to conversations with your customers.

Note: This is not an endorsement of Google Analytics, nor a recommendation to use the system; this new capability of MailDirect will allow you to connect transparently to Google Analytics, should you be already using the system to track your web properties.